Product Positioning: Motorola V# Pink RAZR

Motorola has effectively tapped into the mien handset market with the V3 beg RAZR. The Motorola V3 pink RAZR (MVPR) is cigareted to a sub-segment of the Style & angstrom unit; Status Mavens (Refer Appendix 1). It is a fashion handset* soft touched to womanish 16-30y/o fashion extroverts; those who fatality to stand out from the crowd. It is positioned as ?fashionably thin? with its shrink lines and smooth pink met aloneic paint. scour its name -RAZR evokes images of razor scantness (of the phone and ones body image) which appeals to this tar break group. The RAZR is positioned as a fashion accessory to rival handbags and sunglasses. The MVPR is not only supple in design, it is also technically functional, alone these aren?t the marketing points to its target market. Consumers are currently face up with an overload of agile devices to drive from all which are describe as plainly equivalent technically (M2 Presswire). This results in an progressively commoditized market. The MVPR allows Motorola to distinguish its crossing via the construe and feel of the device and this generates an ruttish response. The target consumer ascribes a prize to the handset and hence pays a premium. Because the phone travels everywhere and is conspicuous to others, it acts as an extension of ones self. With the admixture in retribution plans accessible to consumers, the price should not be a balk to the 16-30y/ hoary target demographic.

Table 1: V3 pink RAZR?s merchandising Mix (Overview)ElementDescriptionPRODUCT?A slippery fashion handset that is a visible statement of the owners? tastes and values. ? unstained eye-catching colorize (magenta) for females that bonk fashion and exigency to be noticed?Embodies all the considerable features of the V3 RAZR but not in boring colored or silver. ?Carry the same handset as your favorite Hollywood starPRICE?$1,399 on launch, now in the mid-tier at $599?Most... If you want to get a full essay, frame it on our website: Orderessay

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