The Birth of a Brand Brand development in the detergent market in Serbia. Essay is good for using it as a guidline for structuring a marketing communications plan

EXECUTIVE SUMMARY

The product development of Talas Ekonomic was a long and hard subroutine as well as an exciting one. It started from grocery store research and went by whole of the textbook phases of product development. The initial investment in the project was 3.75 million Euros and 270000 Euros in the initial, ten month, media campaign. The important goal of the project is for Talas to become the leader in the detersive market of domestic detergents however so utmost, since it has been on the market for less than a year it is too early to asses the advant eld of the product. The name of the product and the design of the package were chosen aft(prenominal) market research studies and facts from the focus groups were collected so it was intentional to be attractive to the tar choke group of women above the age of 35 of a more traditional way of invigoration who are the consumer base for Talas. Visu on the wholey and according to its performance it is far better than other domestic detergents and can compete with inappropriate brands as well. Its main virtues are that it has high density, so you take away to pour less of it into machines, and that it washes efficiently at low temperatures therefore saving energy. A strong media campaign on all fronts is the chosen path for promoting Talas. The idea was to make it visible to all consumers in Yugoslavia.



This is done by frequent TV commercials on the most popular channels, billboards in the busiest parts of cities in Yugoslavia, branding of shops and supermarkets where Talas is sold and promotions, samplings and other below-the-line activities. We expect to achieve our goal through persistent advertising campaigns. The client, Delta IN, and Ovation Advertising are very(prenominal) satisfied with the brand developing and product...

Very thorough, a few instances, where verbiage could improve, but otherwise well written. Table of contents would advantage from being at the beginning. Overall a good strain with quite a lot of resources for further study.

If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .